Improved golf course conditions because of better behaved golfers – Golf Guardians videos make golfers more aware of the importance of fixing ball marks, divots, keeping up the pace of play, and more. Golfers pay attention to the videos because they are funny and light hearted instead of the wagging finger or the same old boring message.
Here is a story of a group a few holes after seeing a Golf Guardians video. “Someone in my group hit the green but could not find his ball mark. He was frantically searching for it. His wife playfully tells him that he better find it because that giant football player could be lurking.”
The guy at the club that everyone knows does not fix his ball marks or put sand in divots. Now golfers have a fun way to needle him.
Better behavior leads to more of the same. As greens improve golfers are more aware of the one ball mark that they just created. They are more apt to fix it versus a green with twenty ball marks. It stands out plus they feel guilty leaving “the only” ball mark on the green.
Engaged golfers – Golfers pay more attention to fun videos thereby getting the message burned into memory. The online videos that can be emailed to members and regular golfers get watched for their entertainment value. We have found that golfers that have already seen one of our videos ask, “When is the next video coming”. They talk about it with each other, “Did you see the Cowboy video”, etc.
Because the videos are fun, email open rates go up while unsubscribe rates go down. People do not want to be hit with only an offer every time. They like golf tips at times but that is readily available on YouTube anytime. Nothing gets attention, keeps attention, and gets shared more than humor.
Some golf organizations look for the “sweet spot” for how often they can email their list. With our videos you can add another communication because you do not oversaturate the list with offers and instruction. People want to receive funny content.
Drive more revenue – Golfers enjoy the videos so they are more apt to open emails that contain a funny video. A significant increase in email open rates should increase revenue. Golfers that have seen our videos have said that they welcome the videos being sent to them even with an offer attached. Sending nothing but straight offers all the time leads to “offer fatigue”.
Humor gets shared more than other messages. Expect that your current database will share our videos with others NOT in your database, leading to revenue from someone not already on your list.
Golf Guardians videos can also lead to revenue from other profit centers such as special events, gift cards, and online purchases.